The brand needed full creative control, specialty-product education and a theme structure that did not feel like a generic Shopify template.
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Case File 05Shopify Development
Hayes Paper.
Custom Shopify Liquid theme for a US specialty paper brand, built from scratch instead of relying on templates.
Primary result
Bespoke
Liquid Theme
A hand-coded Liquid theme with modular sections, comparison sliders, usage-tip interactions, optimized assets and admin-friendly controls.
Bespoke liquid theme
Hayes Paper wanted a branded Shopify experience with full creative control, custom sections and clean technical foundations.
We hand-coded Shopify Liquid sections, custom comparison sliders, modular content blocks and mobile-friendly interactions while optimizing assets for Core Web Vitals.
